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IMAGINE THAT DIGITAL


03
FAQS
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Do you provide any business website warranty or guarantee?Yes. We stand by our products and service 100% of the time. We have a 5-day bug testing period that normally allows us to hash out any bugs or issues that we may be experiencing. However, if something breaks on your website unexpectedly, we will be there to fix it and get you back up and running assuming the break was not caused by some other additional developer that was working on the site.
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Do you send me monthly reports or how will I know the efforts are working?We're your one-stop-shop for streamlining your online presence. Picture this - all your digital assets neatly organised and accessible from one central hub. With us, you're not just along for the ride - we keep you in the driver's seat every step of the way. From regular progress reports to collaborative decision-making, we ensure you're always in control. It's not just incredible; it's like having a crystal-clear snapshot of your business's online footprint, right at your fingertips, instantly.
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How am I billed for your digital marketing services and is there a contract?Most of our services are three-month and twelve-month contracts that are offered at discounted rates for extended service periods. We do not offer month-to-month marketing agreements because of the intense preparation and research it takes to get a campaign up and running and positioned to be successful. We prefer longer deals because digital marketing results do not happen overnight, especially if you are tackling efforts like social media marketing and search engine optimisation. The further a digital marketing campaign gets from commencement the more successful the campaign will be. Why? Because we get the opportunity to optimise the campaign based on real market data AND platforms optimise utilising machine learning and AI capabilities to drive better marketing performance. Digital marketing takes a consistent effort and one that is relentless. We strive to not only get ahead of your competitors, but also to create an impenetrable and insulated market position to make it difficult for them to catch up to you. With that being said, anyone that is guaranteeing overnight results using their services might as well be selling snake oil. The internet is the most competitive business space in the world and you need the best of the best in your corner in order to succeed. For our website design services, we offer customised proposals and pricing that is determined based on the scope of the project, but general website design services range anywhere from £7,500 to £100,000 depending on the size and scope of the project. Each of our customers are unique and have different requirements when it comes to a revolutionised digital marketing strategy. All customers will be presented with a custom proposal that is unique to their business industry and requirements.
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Do you provide any business website warranty or guarantee?Yes. We stand by our products and service 100% of the time. We have a 5-day bug testing period that normally allows us to hash out any bugs or issues that we may be experiencing. However, if something breaks on your website unexpectedly, we will be there to fix it and get you back up and running assuming the break was not caused by some other additional developer that was working on the site.
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Why should I hire Imagine That Digital to perform digital marketing services for my business?Imagine That Digital is focused on performance marketing and advertising strategy. Our goal is drive incredible ROI for your business and have you continue to invest in marketing services because our solutions work. Picture this! A powerhouse team dedicated to propelling your business to the forefront of the digital realm. That's us - your dynamic duo, your trusted partners in all things marketing. With our comprehensive digital marketing and advertising plans, consider us your right-hand marketing maidens. As certified Google and Facebook Partners, we're not just skilled - we're certified every single year across multiple platforms, ensuring we're always at the top of our game. But here's the kicker! Our commitment to you goes beyond mere certifications. We're not just here to meet expectations; we're here to exceed them. Our team is fuelled by an insatiable hunger for success, driven by the thrill of winning. When you partner with us, you're not just getting a marketing service - you're getting a dedicated squad of winners, ready to go above and beyond to elevate your business to new heights. So, if you're ready to join forces with a team that's as competitive as it is passionate, then look no further. Let's team up and make magic happen for your business. Success awaits, and we're ready to seize it together!
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Why should I use your services?We have your best interests, always available because of our international team. We want to build relationships with our customers and retain them. We have separate teams for Marketing research, trends etc. Allowing you more free time. Once we have delivered your service we don't let go of you like most service companies, we will keep in contact for future tips or additional help. Cost-Effective Solutions: We understand budget constraints. Our pricing is competitive, and we ensure every dollar spent contributes to your business growth. Holistic Services: Beyond basic marketing, we offer a holistic approach. From content creation to email campaigns, we cover all aspects of your online presence. Long-Term Partnership: We’re not just a vendor; we’re your partner. As your business evolves, we’ll adapt our strategies to keep you ahead of the curve. Expertise and Experience: Our team comprises seasoned professionals with years of experience in digital marketing. We’ve successfully handled diverse projects across various industries. Tailored Strategies: We don’t believe in one-size-fits-all solutions. Instead, we create customized strategies based on your unique business goals, target audience, and market dynamics. Results-Driven Approach: Our focus is on delivering measurable results. Whether it’s increasing website traffic, boosting conversions, or enhancing brand visibility, we’re committed to achieving your objectives. Cutting-Edge Techniques: The digital landscape evolves rapidly. We stay ahead by adopting the latest tools, trends, and techniques. From SEO to social media advertising, we’ve got you covered.
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What type of support do you provide my business on your products or services?All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available 24/7 for your support. We are strong advocates of reporting transparency, which is why we will have consistent updates that provides you with robust reporting on your campaigns at all times. At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment. Certainly! As a digital marketing agency, we offer comprehensive support to enhance your business’s online presence and drive results. Here’s how we can assist you: 1. Strategic Planning and Consultation: We’ll collaborate with you to understand your business goals, target audience, and unique challenges. Our team will create a customised digital marketing strategy tailored to your needs. 2. Campaign Execution: We handle the implementation of various digital marketing campaigns: Search Engine Optimization (SEO): Boost your website’s visibility on search engines. Pay-Per-Click (PPC) Advertising: Run targeted ads on platforms like Google Ads. Social Media Marketing: Engage with your audience on platforms like Facebook, Instagram, and LinkedIn. Email Marketing: Create effective email campaigns to nurture leads. Content Marketing: Develop valuable content to attract and retain customers. Affiliate Marketing: Collaborate with partners to expand your reach. Influencer Marketing: Leverage influencers to promote your brand. Analytics and Reporting: Regularly track performance metrics and adjust strategies as needed. 3. Website Development and Optimisation: We design and develop user-friendly websites that align with your brand. Our experts optimize your site for speed, mobile responsiveness, and user experience. 4. Social Media Management: We curate engaging content, schedule posts, and interact with your audience. Social media management includes community building, reputation management, and crisis response. 5. Data-Driven Insights: We analyse data to identify trends, user behaviour, and areas for improvement. Our insights guide decision-making and help refine your marketing efforts. 6. Training and Workshops: We offer training sessions to empower your team with digital marketing knowledge. Topics include SEO best practices, social media strategies, and content optimisation. 7. 24/7 Support: Our dedicated support team is available to address any queries or issues promptly. Whether it’s technical assistance or strategic advice, we’ve got you covered. Remember, our success is tied to yours. Let’s work together to elevate your brand and achieve measurable results!
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How do I know how much to spend on my company's digital marketing efforts?As a rule of thumb, general marketing expenditures are recommended to be around 10-20% of overall revenue, but there is not an exact answer. One of the most important numbers is determining what the return-on-investment is of any marketing investment. The only wrong amount to spend on digital marketing efforts is £0. Doing something is much better than doing nothing at all. Our team will help you calculate true ROI of your marketing investment to understand the opportunity that our team can present to your business. We are focused on performance and ensuring that we understand the lifetime value of your customers and/or clients will help you understand the multiple that can be expected from a marketing strategy. We prefer to work with aggressive businesses that are looking to scale up their businesses as quickly as possible.
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Does Imagine That Digital provide business website hosting services?Not at the moment, More often than not we make a recommendation for where your business website should be hosted and handle all of the configuration to get your website on that hosting platform. If you have an existing hosting account we can also work with that, but we still might make a recommendation to switch hosting platforms if you are on one the does not give you the most bang for your buck.
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How do I get my business started with Imagine That Digital?Order to get started you have a few different options: 1. Click the Get In Touch button at the top of the screen and send us a message through our form online. 2. Email us at contactus@imaginethatdigital.com Contacting Imagine That Digital will be worth your time. At minimum, you will get to speak with our expert marketers and gain insight into your company’s marketing options and how you can benefit from digital marketing and advertising services.
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Do I need to be on all of the social media networks?No. Certain social media networks are better for certain business types. We will analyse your business and then determine what the best social media networks will be for your business and your business goals. We make sure that you are on networks that will return on your investment and not waste your time.
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Why is it important for my business to be active on social media?Being active on social media is crucial for your business because it offers several benefits: 1. Increased Brand Awareness: Social media platforms allow you to reach a wide audience, increasing your brand’s visibility. Regular posts and interactions help people recognize and remember your business. 2. Audience Engagement: Social media enables direct communication with your audience. You can respond to comments, messages, and engage in conversations. This builds trust and loyalty. 3. Traffic and Leads: Sharing content on social media drives traffic to your website. It’s an effective way to generate leads and convert them into customers. 4. SEO Boost: Social signals (likes, shares, and comments) impact search engine rankings. Active social profiles contribute to better SEO performance. 5. Competitor Insights: Monitoring competitors’ social media activity helps you stay informed about industry trends, customer preferences, and marketing strategies. 6. Cost-Effective Marketing: Social media advertising is often more affordable than traditional methods. You can target specific demographics and track performance easily. 7. Showcasing Products/Services: Share product updates, behind-the-scenes glimpses, and customer testimonials. Social media acts as a virtual store front. 8. Community Building: Create a loyal community around your brand. Encourage user-generated content and foster a sense of belonging. 9. Event Promotion: Announce events, webinars, product launches, or special offers to a large audience quickly. 10. Feedback and Reputation Management: Social media provides a platform for customers to share feedback. Responding promptly shows you care about their opinions.
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Which social media accounts do you manage for my business?We manage and create content for the following social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube, Tiktok.
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How do I edit or remove the 'Frequently Asked Questions' title?You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
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What type of activities do you perform on my social media accounts?All of our social media marketing activities include content creation, post creation, user engagement, and activities that are designed to increase your company’s exposure on social media networks. We also aim to increase your follower and like counts to add to the number of potential clients that we are able to tap into each and every single time we post.
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What is the general cost for developing a business website?Al-rightly, listen up folks, because when it comes to business websites, it's like trying to pick the perfect pizza toppings - each one's unique and totally customisable! Now, brace yourselves for the price tag, because we're talking anywhere from £250 to £10,000, depending on how fancy you want to get. Think of it like this - if your website needs more bells and whistles than a Broadway musical, you're looking at the upper end of the spectrum. But hey, if you're keeping it simple, like a plain cheese pizza, you might land closer to the £250 mark. So, whether you're dreaming of a website that's as flashy as a Vegas show or as straightforward as a one-liner joke, we've got you covered. Let's whip up a website that's not just functional, but fun-tastic! After all, who said building a website couldn't be as enjoyable as choosing your favourite pizza toppings?
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Can you work with a business website that has already been created and re-designed it?Yes, of course. More often than not we will look to do a complete website re-design, but only if it is needed. Sometimes websites only need slight technical SEO configurations and a few minor adjustments to the design. There is no reason to re-design a well-designed website. Instead, we can take the existing design, maximize the technical SEO configurations, and then begin promoting the website online.
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Will my business website be optimised for different sizes?Absolutely! When it comes to crafting your business website, we go above and beyond to ensure it's seamlessly optimised for all screen sizes. Whether your audience is browsing on a large desktop, a trusty laptop, a convenient tablet, a trendy phablet, or a sleek mobile phone, your website will look and function flawlessly. Why do we put so much emphasis on this? Because over 50% of website traffic stems from mobile devices, and we believe your online presence should captivate every visitor, no matter how they access your site. With our dedication to responsive design, you can rest assured that your website will shine on every screen, enhancing user experience and maximising engagement.
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Do I own my business website once it is completed?Yes, You own everything we design and develop. Don’t trust web developers that make you pay a monthly fee and then threaten to turn off your website if you stop paying.
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How long does it take to create a business website?This is a popular question - how long does it take to bring a website to life? Well, buckle up because it's a journey that varies depending on your website's needs. From a short few weeks and up to a few months, we'll embark on a thrilling adventure together. At Imagine That Digital, no matter the complexity, we guide you through a meticulous development process that ensures every detail is perfect. From the initial Planning and Discovery phase to the grand Launch and beyond with our Warranty, we're with you every step of the way. So, whether it's a simple one-page wonder or a sprawling digital empire, rest assured, we've got the expertise and dedication to make your vision a reality. Let's turn your website dreams into digital masterpieces! If you want the website to really look good we would suggest thinking about the type of quality you would like your customers to have access to upon first visiting. Impressions matter, but of course we can tailor our service to your budget.
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Why do I need a blog on my business website?A blog is extremely important because it allows you to do a few things: A blog allows you to consistently update your website with new and pertinent information about your business or the industry that you are in. Constantly updated websites are important because it tells search engines that the website is up-to-date and keeping up with latest trends. Gives you the opportunity to show that you are an expert in your specific industry by posting articles about specific topics that are related to your business. Allows you to target extremely specific keywords that may be low hanging fruit that could generate a large influx of traffic to your website. Blogs are so important to help generate traffic to your website and better search engine rankings. We cannot stress this enough. Having a blog on your business website is a strategic move that can yield numerous benefits. Let me break it down for you: 1. Boosts SEO (Search Engine Optimization): Regularly updated content signals to search engines that your website is active and relevant. Blog posts allow you to incorporate targeted keywords related to your industry, products, or services. Each post creates a new indexed page, increasing your chances of ranking higher in search results. 2. Drives Organic Traffic: High-quality blog content attracts visitors who are genuinely interested in your niche. When people find value in your posts, they’re more likely to explore other parts of your website. 3. Establishes Authority and Credibility: A well-researched blog showcases your expertise. It positions you as a thought leader in your field. Readers perceive businesses with informative blogs as more trustworthy. 4. Engages Your Audience: Blogs allow you to connect with your audience on a personal level. Encourage comments, share stories, and respond to feedback. It’s a two-way conversation. 5. Content for Social Media and Email Marketing: Share your blog posts on social media platforms. It drives traffic back to your website. Use snippets from your posts in email newsletters. It keeps your subscribers engaged. 6. Showcases Products or Services: Blog posts can highlight specific products, services, or case studies. Share success stories, customer testimonials, or behind-the-scenes glimpses. 7. Keeps Your Website Fresh: An active blog prevents your website from becoming stagnant. Regular updates signal to visitors that your business is active and evolving.
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How often do I need to update my business website?With how fast technology changes, it is recommended to audit your website at least once every two years. When designing a website, be sure to keep in mind developing a design that will withstand the test of time. We abide by the idea that simple and minimalistic design that delivers information quickly and easily will always be in. If you are not sure whether your website needs to be updated, request one of our free website audits that will identify potential areas of improvement and issues that you might be having with your website technology. As a digital marketing agency, we understand the importance of keeping your website fresh and relevant. While there’s no one-size-fits-all answer, here are some guidelines to consider: 1. Content Updates: Blog Posts: If you have a blog, consider updating it at least monthly. Fresh content keeps your audience engaged and can improve your search engine rankings. Static Pages: Pages like your Contact or About Us might be more static. However, ensure they’re accurate and up to date. 2. Analytics-Driven Strategy: Regularly analyze your website traffic using tools like Squarespace Analytics. Identify areas that need improvement. Adjust content based on performance data. If certain pages aren’t performing well, consider tweaking their content to keep visitors engaged. 3. SEO Alignment: Align content updates with your SEO strategy. Incorporate relevant keywords and phrases. Deep dive into your traffic patterns to understand what’s working. Adjust your writing style accordingly. 4. Website Redesign: As a general guideline, consider redesign every year. This ensures your site stays current with technology, design trends, and user behaviour. A full revamp allows you to address any accumulated issues and align better with your business goals. Remember, your website is a dynamic tool. Regular updates not only benefit your users but also contribute to your overall digital marketing success!
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Does Imagine That Digital provide business website hosting services?Not at the moment, More often than not we make a recommendation for where your business website should be hosted and handle all of the configuration to get your website on that hosting platform. If you have an existing hosting account we can also work with that, but we still might make a recommendation to switch hosting platforms if you are on one the does not give you the most bang for your buck.
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What should be included on my business website?This questions depends on what type of business you are in, but, in general, websites should consist of the following pages: Home, About the Company, Services/Products offered, Case Studies/Testimonials, Blog, and a Contact Us page. Ah, the age - old question: what should your website include? Well, fear not, because we're here to spill the beans! Now, every business is unique, so the perfect website recipe can vary. But in general, we're talking about the essential ingredients: Home, About Us, Services/Products, Case Studies/Testimonials, Blog, and of course, the classic Contact Us page. But hey, if you're scratching your head wondering what on earth your website should look like, relax! Our crack team of experts are here to dive deep into your business like a detective at a crime scene. We'll uncover every nook and cranny, ensuring your website showcases your product or service in all its glory. So, whether you're a start-up, a seasoned pro, or somewhere in between, rest easy knowing we've got your back. Let's whip up a website that'll knock your customers' socks off and leave the competition eating our digital dust!
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What tools and technology will you use to build my business website?We use whatever tools and technology will be most effective for your business. We will determine what platform makes the most sense for your business and then design and develop your site based on that. But, for specifics, we are versed on platforms like WordPress, Wix, Drupal, Custom PHP based sites, and many more.
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Do you develop on platform like Wix, Weebly, and Square Space?Yes, and the reason is simple. The type of SSL security compared with other platforms is better implemented, faster loading times per click, . Wider variety of Integration and tools such as e commerce, payment tools (MasterCard, Paypal etc.)
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Why do search engine rankings change so often?Search engine rankings change so often because search engines are constantly trying to improve and provide better information for the users using them. For this reason, SEO ranking factors are constantly changing and adjusting. This is why it is important to have someone like us constantly monitoring your online presence and making adjustments to your strategy when online search rankings factors change.
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How quickly will I see SEO results?Let's face it, when it comes to SEO, there are no magic shortcuts or guarantees. Anyone promising otherwise might as well be selling snake oil. SEO is a journey that requires time, dedication, and yes, patience. At Imagine That Digital, we start by targeting lower competition keywords to gain traction and build momentum. Think of it like planting seeds in a garden - the initial growth may be slow, but with nurturing and care, it blossoms into something beautiful. Ranking improvements don't happen overnight; they're more like fine wine, improving with age. While you may start seeing results in 3-6 months, the real magic happens around the one - year mark. But here's the kicker: once you reach the summit, the rewards are immense, delivering an ROI that keeps on giving. Think of SEO as a snowball rolling downhill - it starts small, but with each added effort, it gains momentum and size. Before you know it, your website traffic is skyrocketing, and your online presence is unstoppable. So, don't wait around! Embrace the power of SEO and watch your digital footprint grow into a force to be reckoned with. Trust us, the only wrong move is not moving at all.
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What is the difference between local and national SEO?Local SEO is designed around keyword searches that include a geographical region. For example, an auto shop in Southern California is not going to want traffic from New York because they would not be able to service this client. Local SEO targets keywords that might be structured like this, “auto repair shop orange county”. National SEO is the exact opposite. National SEO focuses on a national effort and keywords that are more general and not location specific. A national SEO campaign would be ideal for an e-commerce company that is selling products nationwide vs. locally.
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What is Search Engine Optimisation (SEO)?SEO stands for search engine optimisation. Search engine optimization is an effort that optimises your website to rank for specific keyword searches and also promotes your website to do the same. In layman’s terms, Google wants to return the best websites for the specific search query. Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online. There are two main factors that go into SEO: on-page optimisation and off-page optimisation. On-page optimisation is an effort in which we technically configure the content and information that is on your website to rank for specific keyword searches. This effort might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content. Off-page optimisation includes the work we do to promote your website outside of your own website. This can include things like guest blog writing or press release writing. Flying V Group handles all of these efforts for you.
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What's the benefit of having a Search Engine Optimisation strategy?An SEO strategy is one that is going to pay dividends down the road. We like to use this analogy for SEO efforts: Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts. Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.
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Do you send me monthly reports or how will I know the efforts are working?We're your one-stop-shop for streamlining your online presence. Picture this - all your digital assets neatly organised and accessible from one central hub. With us, you're not just along for the ride - we keep you in the driver's seat every step of the way. From regular progress reports to collaborative decision-making, we ensure you're always in control. It's not just incredible; it's like having a crystal-clear snapshot of your business's online footprint, right at your fingertips, instantly.
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What activities does a SEO strategy consist of?An SEO strategy consists of many different factors, but some of them include: on-page technical SEO configuration, content re-writing for SEO purposes, meta tag implementation, rich snippet implementation, blog writing, press release writing, informational content writing, guest blog writing, social media marketing, video marketing, and content distribution, to name a few things.
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How quickly will I see SEO results?Let's face it, when it comes to SEO, there are no magic shortcuts or guarantees. Anyone promising otherwise might as well be selling snake oil. SEO is a journey that requires time, dedication, and yes, patience. At Imagine That Digital, we start by targeting lower competition keywords to gain traction and build momentum. Think of it like planting seeds in a garden - the initial growth may be slow, but with nurturing and care, it blossoms into something beautiful. Ranking improvements don't happen overnight; they're more like fine wine, improving with age. While you may start seeing results in 3-6 months, the real magic happens around the one - year mark. But here's the kicker: once you reach the summit, the rewards are immense, delivering an ROI that keeps on giving. Think of SEO as a snowball rolling downhill - it starts small, but with each added effort, it gains momentum and size. Before you know it, your website traffic is skyrocketing, and your online presence is unstoppable. So, don't wait around! Embrace the power of SEO and watch your digital footprint grow into a force to be reckoned with. Trust us, the only wrong move is not moving at all
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What's the difference between SEO and PCC?SEO efforts drive organic traffic to your website that you do NOT pay for. PPC, or Pay-Per-Click, drives traffic to your website that is paid for. SEO is a long-term effort with lasting results vs. PPC which is more of a quick injection of traffic that does not have the same long-lasting effects.
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Do you provide any guarantees for your SEO work?No, but we are confident that with our services, your traffic will only increase and your visibility online will only continue to grow. We pride ourselves on being extremely transparent, which is why we provide you with tools like our online reporting dashboard that actually shows you how things are doing. No more working with agencies that hide or manipulate data in their reporting.
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Why is SEO so important?SEO is important because it helps to make your presence and visibility online much more prominent. When performing SEO efforts, we are creating valuable information and social proof that leads online users back to your business. This inbound marketing strategy is so incredibly valuable and will allow you to reach potential customers that you might not have ever reached in the past. A strong SEO strategy can take your business from zero to one hundred and create an impenetrable force online.
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What is the best form of content marketing?When it comes to content marketing, there's no one-size-fits-all solution. It's like choosing the perfect seasoning for your dish - it all depends on the flavour you're aiming for and the ingredients you have on hand. But fear not! As your trusted marketing mavens, we at Imagine That Digital are here to be your culinary guides in the vast landscape of content marketing. We'll work hand-in-hand with you to whip up a bespoke strategy that's tailor-made for your business and industry. So whether you're craving a spicy social media campaign, a savoury blog series, or a sweet video showcase, we've got the recipe for success. Let's spice up your marketing game and cook up something unforgettable together!
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What type of content marketing does Imagine That Digital offer?Imagine That Digital offers all different types of content marketing including, but not limited to, blog post writing, Analytics and Reporting, SEO content writing, video creation, email marketing, and much, much more.
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Why is content marketing so important?Content marketing is so important because it drives potential customers to your website. By creating valuable pieces of content, you are able to show potential customers that you are an expert in your industry and might offer products or services that can help them. Think of the content that is created for content marketing as a lead magnet. This content, in the form of blog posts, videos, or email campaigns, is used to supply valuable information to your potential customer in hopes that they come to your site and then see that you can solve their problem with your own products or services. Content marketing is also a great way to increase SEO rankings and it gives us something to post on social media that will allow us to continuously tap into our followers or new potential followers.
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How can the content that is created be used for my business?The content that is created will be used in many different ways for your business. The content can be used to do the following: 1. Share on Social Media 2. Send Out in an Email 3. Post on Your Website 4. Use for Physical Marketing Material
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Who determines what topics you will create content about?We both work together to determine what questions or concerns your potential customers might have and how we can answer them for them via our content. For example, if you offer cleaning services, you might write an article on the best cleaning products. If someone is struggling with cleaning their home, they might search for this topic. The goal is to get them on your website via this article and then hopefully they would just rather have you clean their home and they contact you. It’s that simple!
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How do you structure my PPC advertising campaign?We structure your PPC advertising campaigns based around your products and services. We create extremely targeted ads for each individual service. We will never run generic ads because these do not convert. For example, if you offer insurance services, we will identify your best service options. If that option is car insurance, we will create specific ads and landing pages exactly targeted for people looking for car insurance services in your area. This ensures that the traffic we are driving to your website is traffic that is looking for what we are providing to them!
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What is the difference between Facebook Ads and other forms of PPC?Facebook Advertising is different from other forms of paid search advertising because Facebook allows us to run many different types of ad campaigns that might not necessarily be available on the Google or Bing Network. Also, Facebook Advertising is what we would consider passive advertising instead of active advertising. Active advertising is when we place an ad in front of a user that is actively looking for our product or service. This normally happens on a search network like Google or Bing. Passive advertising is when we place advertisements in front of users that we think might be interested in our product or service regardless of whether or not they are actively looking for it at that time.
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What is Pay-Per-Click Advertising?Never heard of Pay-Per-Click Advertising? It's like having a virtual spotlight on your website, drawing in eager visitors with just a click. Pay-Per-Click Advertising is when we place ads on search engines or other websites and drive traffic to your website. You are charged for this traffic when someone clicks on your advertisement. Now, that's where we come in. We're the wizards behind the curtain, ensuring your ad campaigns are finely tuned to attract the exact kind of traffic you desire. No wasted budgets here - just laser-focused targeting that gets results. How do we do it? Think of us as digital scientists, constantly experimenting and tweaking to find the winning formula. We craft hyper-targeted ad campaigns and tirelessly test different variables and formats until we strike gold. But that's not all. We don't stop there. We also roll up our sleeves and optimise your website's landing pages for maximum conversion. Because what good is all that traffic if it doesn't lead to action? So, if you're ready to turn clicks into conversions and dreams into dollars, let's team up and unleash the power of Pay-Per-Click Advertising together. Your website's spotlight awaits!
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What experience does Imagine That Digital have managing PPC campaigns?We are glad you asked. To date, we have managed multiple projects that can range in over £100,000 in advertising spend. Not only that, but we are also a Google Partner, which means we are the best of the best when it comes to working with certified ad agencies.
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What is better? Active or Passive Advertising?Choosing the right advertising strategy is like picking the perfect tool for the job - it all depends on what you're aiming to achieve. Let's break it down: Active advertising, think Google and Bing, puts your ads directly in front of users actively searching for your product or service. It's like having a neon sign that says 'Here I am!' in a sea of search results. Sure, it might be a tad pricier, but the payoff can be huge. Now, onto passive advertising, the realm of Facebook and the Google Display Network. Here, we dive into the world of extreme demographic targeting. Want your ad to land squarely in the feeds of realtors? Facebook's got your back. Plus, bonus - it tends to be a bit easier on the wallet compared to advertisement aired on television. But hey, which one's better? It's like asking if a hammer is better than a screwdriver - they're both essential tools, depending on the job at hand. That's where we come in. Let us be your trusty toolbox, guiding you to the perfect advertising strategy tailored to your business needs. So, whether you're looking to cast a wide net or laser-focus your targeting, we've got the expertise to help you make the right call. Let's chat and figure out the best approach for your business together!
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What network do you perform Pay-Per-Click Advertising services on?We perform pay-per-click advertising services for the following search ad networks: Google Search and Display Network, YouTube Ad Network, Bing Ads Network, Facebook Advertising, Instagram Advertising, Twitter Advertising, and LinkedIn Advertising.
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What are the benefit of advertising with PPC ads?The benefits of advertising with PPC advertisements is that you know you will be driving relevant traffic to your website. Unlike an SEO campaign, PPC advertisements generate traffic almost instantaneously. The difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign. One of the greatest benefits of a PPC campaign is that we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.
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How will I know that if my PPC are working and which ones are performing best?Similar to our SEO campaigns, you will be set-up on a state-of-the-art campaign dashboard via our website. This dashboard will have up-to-the-minute reporting, charts, and information on the success of your campaign. We will also analyse these results with you each and every month and make sure that we are constantly improving the efforts of the campaign.
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